Seeing an Outside Magazine on the end table of a home in Bend is like seeing a Patagonia puffy jacket in the closet: Not surprising.
The award-winning adventure, sport, lifestyle and travel magazine reaches some 16 million people each month and focuses on everything we love about living in beautiful Central Oregon. But it still came as something of a surprise that two Central Oregon cities were so prominently featured in back to back issues of the magazine in 2017.
In July, Bend power couple and Picky Bars founders Lauren Fleshman and Jesse Thomas were featured on the cover of Outside’s annual “Best Towns” issue while inside the city was lauded as the “Best Multi-Sport Town.”
“There’s a booming tech industry, an exploding food-cart scene, and a growing number of concerts—this year’s include Paul Simon and Ween. In short, Bend is the kind of place where you can do the nine-to-five job thing—and actually earn a living—then do the five-to-nine fun thing, no problem.”
Just one month later, nearly 10 pages of the August issue was devoted to the surging recreation and industry profile of Prineville, a former timber town-turned-technology hub that houses huge data centers for Apple and Facebook.
“From here one can, within a 30-minute drive, catch trout on the blue-ribbon Crooked River, climb at Smith Rock, mountain bike or backcountry ski in the Ochocos, or cycle buttery roads through High-Desert juniper.
The story, “How Big Data Saved the Mountain Town, dives into the conflicting perspective from the town’s locals – those who balk at the idea of the rural community turning into something it isn’t versus those who hope for the kind of growth that begets a thriving community and economy.
The secret of Prineville is quickly getting out thanks to stories like this and a new commitment to bicycle tourism spearheaded by the team at Visit Prineville and James Good, owner of Good Bike Co.
Good’s bike shop is an oasis for bikepackers pedaling the TransAmerica Bike Trail and for cyclists who flock to Prineville’s stellar mountain bike singletrack and scenic road rides.