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Visit Central Oregon logo in black.

Who We Are

About

Visit Central Oregon

Central Oregon Visitors Association (dba Visit Central Oregon) is a 501c6 that serves as the regional destination marketing organization. We drive overnight visitation to the region to support a thriving tourism economy. We inspire travel to the region through an integrated marketing campaign that celebrates our unique culture, people and landscapes.

As the Regional Destination Management Organization (RDMO) appointed by the Oregon Tourism Commission, we manage the Regional Cooperative Tourism Program (RCTP) which is leveraged by the Deschutes County budget to optimize the economic impact from tourism to the region. We collaborate with industry partners towards a shared healthy vision of tourism for the region.

Contact Us

Visitor Information Center
Address: 57100 Beaver Dr., Bldg. 6 Ste 130, Sunriver, OR 97707
541-389-8799 / 800-800-8334

Mailing Address: PO Box 4489, Sunriver, OR 97707
541-389-8799 / 800-800-8334

Our Team

Julia Theisen headshot image

Julia Theisen

President & CEO

[email protected]

Kristine McConnell headshot image

Kristine McConnell

VP, Industry Relations

[email protected]

Mackenzie Ballard headshot image

Mackenzie Ballard

VP of Marketing

[email protected]

Katie Johnson headshot image

Katie Johnson

Communications Manager

[email protected]

Erin Folk headshot image

Erin Folk

Marketing Manager

[email protected]

Julie Bradley headshot image

Julie Bradley

Visitor Information Center Manager & Travel Concierge

[email protected]

Yumi Oakes headshot image

Yumi Oakes

Operations Manager

[email protected]

We Are Hiring

We are looking for that special someone to join our small, but mighty team as a marketing coordinator! Someone excited to take on a myriad of tasks, jump in when others need help and be a mastermind planner! Are you that person?

A winding road through the Crooked River Canyon near Prineville, Oregon.

Vision

We foster an enduring economy for Central Oregon through a thriving tourism industry.

Mission

We inspire visitation to Central Oregon by celebrating our unique culture and diverse landscapes. We drive economic growth for the region with a commitment to sustainability for the long-term vitality of our communities.

Group of people on mountain bikes cycling into the forest in Central Oregon.
Sun setting over a mountain peak in the Central Oregon region.

Values

Partnerships – We are stronger through collaboration and facilitate valuable opportunities to work with industry partners

Inclusion – We welcome all to experience Central Oregon and invite diverse perspectives and cultures to the region

Sustainability -We support a sustainable future for our region and its resources

Innovation – We lead with vision and creativity

Advocacy – We champion the value of tourism for the long term vitality of the region

Equity Statement

Visit Central Oregon recognizes the importance for our region to be a destination that welcomes people of all races, ages, ethnicities, sexual orientations, genders, gender identities, gender expressions, religions, visible and invisible disabilities, and socio-economic statuses.

Visit Central Oregon is committed to participating in programs and opportunities that will transform social change. Through training and collaboration, we will continue to learn and grow in this space, and implement diversity, equity, and inclusion principles in our programs and practices.

Group of people around a wooden table laughing with cider at Tumalo Cider in Tumalo, Oregon.

Key Initiatives

Inspire Visitation
We drive awareness of Central Oregon’s brand through creative marketing campaigns, an innovative website, social media and public relations initiatives. We inspire travel to the region by telling the stories of our unique culture, landscapes and people. We celebrate diverse voices and perspectives through our content featuring arts and culture, outdoor recreation, culinary and unique experiences.

Drive Economic Impact
We drive economic impact through promoting leisure travel, meeting, events and group business. By dispersing visitors throughout the region and promoting off-peak visitation, we support a robust year-round tourism economy for a thriving region.

Strategic Partnership
As the regional DMO, we facilitate partnerships and opportunities for the entire region including our rural communities. We work with regional, state and federal partners to drive awareness and visitation to our region and enhance the destination’s tourism offerings.

Stewardship
We protect our natural resources and the sustainability of the region through collaboration with partners and programs that amplify responsible recreation messages and maintain a high-quality visitor experience.

Advocacy
We champion the value of tourism for our region’s economy and quality of life. We advocate for the benefits that a robust tourism economy provides for the region including job creation, tax revenue, air service and community amenities.

Explore Nature’s Beauty

From the sagebrush-covered plains of the high desert to the towering pines and majestic mountain peaks, discover the diverse landscape Central Oregon has to offer.