Research & Reports

Insights and Analytics

Visit Central Oregon, also known as Central Oregon Visitors Association (COVA), invests in industry research and reports, tracks visitor
statistics, measures tourism impacts on the region, and provides insight into our annual marketing and PR efforts.

Transient Room Tax (TRT) Collections Report

Monthly Lodging Occupancy & ADR

Visit Central Oregon Media Recap

Survey of Owned Audiences – Dec. 2020

2020 Visit Central Oregon Annual Report

Visit Central Oregon State of the Industry Presentations – Oct. 14, 2020

FY20-21 Revised RCTP Executive Summary

2020 Economic Impacts of Tourism

Travel Impacts – Dean Runyan 2021

January 2020 ECONorthwest Local TLT: Expenditures & Administration Report

Marketing Advisory Committee Presentation – December ’21

Mid-Year Report FY21-22

Explore Nature’s Beauty

From the sagebrush-covered plains of the high desert to the towering pines and majestic mountain peaks, discover the diverse landscape Central Oregon has to offer.